THE SIMPLE SCALING BOOK

10 Proven Principles
to 10x Your Business

Reviewed 4.8/5.0
A FRAMEWORK FOR GROWTH

Develop the ‘Know-How’ to scale your business.

In clear, unambiguous prose, the ten principles within these pages offer all the knowledge you need to achieve scale—from developing a scaleup psyche to establishing your purpose, sourcing the right people, planning, and implementing repeatable performance to fuel 10x growth.

This comprehensive, down-to-earth guide will walk you through each stage of the scaling process in one elegant, integrated framework, showing you how to overcome all the challenges you’ll meet along the way. If you want to scale your business, SIMPLE Scaling is your source code.

Written by business leaders who have been there and done that, it’s the only book you need to beat the odds.

ScaleX™ Framework

The Accelerator programme is built on the ScaleX framework.We are building a thriving community of business leaders around the world and a scale up movement centred on the most comprehensive, holistic framework for organisational scaling – the ScaleXTM 10 Principle Framework. 10 timeless principles of scaling that can be readily implemented by SME leaders to deliver long-term, repeatable, sustainable growth.

01
Pysche

When you learn how to master the right psyche to achieve your scaling ambition, your success becomes not merely possible or probable…it becomes inevitable.

02
Purpose & vision

A meaningful purpose, joyfully formed and articulately expressed by you is the first and most critical step towards creating the results you want. Let us show you how to do this with eloquence and finesse.

03
People

When the right people are intrinsically and emotionally invested in your purpose and vision they will bring their brains, bodies and their hearts to work.

04
Plan

Deliberate action against your most important priorities, coupled with grit and perseverance against a well-informed plan, will enable you to strive for extraordinary scaling

05
Processes

Learn how to build smart and simple processes and systems, automating as much as possible to keep your business operationally fit for scaling.

06
Performance

Identifying and monitoring the right key performance metrics will help you to understand what you need to do to become better, faster and more efficient than you were before

07
Proposition

Developing a clear articulation of your company’s competitive strength in the eyes of your customers is key to steering you away from the complexity trap…

08
Place

You will learn to embrace the challenges of accessing new markets which will make you raise your game and enhance your opportunities to grow both professionally and personally.

09
Partnerships

Entering into a strategic partnership
is an attractive way to accelerate your scaling business and increase your reach beyond what would have been possible by going alone

10
Positive Growth Culture

Learn how to intentionally create and sustain the right system of behaviours for your people to follow which will enable you to realise your scaling ambition.

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SIMPLE Scaling

Key takeaways

Our values are a big part of what makes us, us. We wrote them to remind ourselves how to do business in the right way, so we make sure we live by each and every one.

Rich wisdom

We believe in the power of dreams and unlocking your full potential. We guide you through the steps needed to envisage a better leader, a better product, a better service, and a better world for all.

Practical Ideas

We understand the challenges, fears and exhilaration of scaling and have lived these first-hand. We are open, honest and transparent at every level of engagement with our clients so that they can learn from us and chart their course effectively.

Accesible Content

We are energetic and spirited in how we work and relationships with our clients. We provide positive challenges to ensure you get the most out of your experience working with us.

Meet the Authors

CO-AUTHOR

Claire Colvin

Claire Colvin is a highly experienced Talent Leader and partner of scaling CEOs, building the right culture and people-centered systems to accelerate the scaling process. The former Talent Director on the Board of CDE and qualified with a master’s degree in HRM, she draws on twenty-five years’ experience in high-growth SMEs, global organizations, and major UK PLCs.

CO-AUTHOR

Brendan McGurgan

Brendan McGurgan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader.

A GREAT READ, BUT DON’T TAKE OUR WORD FOR IT…

Reader Reviews

If you’re looking to level-up your leadership, personally grow like never before and scale your business look no further.

Matthew Thompson

I was reaching a bit of an unclear future phase in my company, but this book helped provide clarity and create an action plan more easily

Em Drake

This book has serious potential to help move the dial and deliver the considerable resultant societal and economic benefits.

Alex R. ITP CEO

Order your copy today

scalex™ THINKING

Articles to explore, excite & inspire.

News

Top entrepreneur to speak at global scaling summit’s return to Belfast

Daniel Priestley to address ScaleX™ Summit and help SME owners elevate their businesses.

Newsletters

How to lead in complex and changing environments

This week, we bring you, Cyriel Kortleven – Global Professional Speaker from Season 6, Episode 6 of the ScaleX™ Insider Podcast. 

Newsletters

Building a culture of leadership and driving high performance

This week, we bring you, James Kerr – Bestselling Author, Speaker and Coach from Season 6, Episode 5 of the ScaleX™ Insider Podcast. 

scalex™ INSIDER PODCAST

Latest episodes of the ScaleX™ Insider

VIEW ALL EPISODES

SEASON 11 – EPISODE 1

Daniel Priestley: How to get people lining up to do business with you

SEASON 1 – EPISODE 2

Damian Hughes: How to be a Great Leader and Create High Performing Cultures to Scale

SEASON 8 – EPISODE 10

Joe Polish: How to make meaningful connections and win in business and life

SEASON 7 – EPISODE 9

Cameron Herold: How to release the power of your COO for scaling success

Are you ready to start your
Simple Scaling journey?

Discover our ScaleX™ Accelerator programme and find out how we could help you unlock your future potential.