Founding Offer Now Live – 30 Seats - Up to 60% Off Introductory Pricing

ScaleX™ Elevate

Busy Isn’t Scaling. From Founder Bottleneck to Predictable Scale

If your business is turning over £500k–£3m and growth feels reactive, messy, and dependent on you…

You don’t need more advice. You need a clear roadmap, and the support to actually execute it.

ScaleX™ Elevate installs a structured operating rhythm and builds your personalised 90-day scaling Gameplan so growth becomes deliberate, repeatable, and less dependent on you.

Apply for Elevate

3 to 5 minutes. We review every application. Founding cohort limited to 30.

Average 29% year-on-year growth across participating businesses — powered by the ScaleX framework behind our £40k Accelerator.*

Inside Elevate:

  • Personalised 90-Day Scaling Gameplan with ongoing founder check-ins
  • Structured implementation modules with built-in execution
  • Weekly founder coaching — never stuck more than 7 days
  • Application-only founder room capped at 30 founders for Launch Phase.

Here’s proof we’re not guessing: 29% year-on-year growth across participating ScaleX Accelerator businesses.

*Independently verified by the Scale Up Institute. Outliers removed.

Apply for Elevate

3 to 5 minutes. We review every application. Founding cohort limited to 30.

What Happens If You’re Accepted

You won’t be left to “work through content.”

You’ll work through a structured scaling rhythm with real support.

Here’s what that means in practice:

Scaling With Purpose

Never stay stuck for more than 7 days.

Weekly founder coaching to unblock decisions, sharpen priorities, and commit to action.

Stop guessing what to do next.

A personalised 90-day Gameplan with Brendan or Claire that defines your next milestone and the sequence to hit it.

Build momentum on your schedule.

Structured implementation modules with workbooks and live sessions — all recorded.

Get answers when you need them

Questions and blockers responded to within 24 hours during the working week.

Try it properly, risk-free.

If Elevate isn’t right after 60 days, step away. No friction.

Founding member perk:

Join the founding cohort and gain lifetime recognition as an early Elevate member, plus exclusive 40% off for life* and early access to future programme launches.

*One Time Only - Limited to 30 Seats for Elevate Launch cohort and must continue on as a member to enjoy 40% off.

Most SMEs never truly scale.

Not because founders lack ambition, but because scaling demands a different operating rhythm.

At this stage, the business starts to punish improvisation:

  • What used to work through effort now breaks under volume
  • The team gets busy, but execution drifts
  • Decisions pile up on the founder's desk
  • Growth becomes reactive, inconsistent, and exhausting

And the real risk is not just slower growth.

Complexity compounds quietly until your company becomes:

  • harder to manage
  • harder to predict
  • harder to improve
  • and totally dependent on you to keep it moving

If you have ever thought "we are busy, but we are not moving," you are in the right place.

The solution is not another tactic.

It is a scaling operating rhythm that builds clarity, cadence, and performance discipline across the whole business, so growth becomes repeatable and the founder stops being the bottleneck.

The good news? You don't need to figure this out alone. Here's how we can help.

Clarity first. Then momentum. Then scale.

Apply for Elevate

If accepted, you will be invited to book a short review call.

You have already proven you can build.

Now you are entering the stage where scaling stops being about effort and starts being about discipline.

At this level, growth becomes a leadership game:

  • getting clear on where you are going and why
  • building the right team around you
  • creating a plan people can execute without you pushing every decision
  • standardising the processes that make delivery predictable
  • installing performance rhythms that keep execution honest

When you do not have a system, you become the system.

That is what ScaleX was built for.

And Elevate exists for founders who want the full roadmap, but need a model that fits real SME life:

  • self-paced implementation
  • weekly support to keep momentum
  • a community that raises standards

This is not a content library.
It is a working room for founders who want repeatable growth, without becoming the bottleneck.

Founder success story
Success Story

“We had the ambition — but not the tools. Now we’ve got both.”

— Adrian Dixon, Joint MD,

Company: Maine-SF

Apply for Elevate

3 to 5 minutes. Applications reviewed.

The ScaleX Operating Rhythm

Scaling doesn’t stall because founders lack ambition.

It stalls because they lack a structured operating rhythm.

Why growth stalls

The ScaleX Framework aligns the 10 critical levers of a scaling business — from vision and leadership to performance and partnerships. But alignment alone isn’t enough.

What drives growth is the cadence

  • A Clear Long-Term Vision
  • Broken into 90-day execution cycles
  • Reviewed weekly with accountability
  • Adjusted deliberately, not reactively

Here’s how the framework fits together:

ScaleX framework infographic

Elevate focuses on installing this rhythm inside your business, not just understanding it.

Clarity first. Then momentum. Then scale.

Apply for Elevate

The Results Behind The Framework

Across participating businesses in the ScaleX Accelerator, the average annual growth rate is 27% year-on-year.

The recognised benchmark for a scaling company is 20% year-on-year growth.

These results were independently verified, with extreme outliers (who 8-10x revenue growth) removed.

Elevate is built on the same operating rhythm — simplified for founders ready to implement it independently.

This isn’t theory. It’s structured execution.

Recognised Beyond SMEs

In a recent leadership conversation, Alan Mulally — former CEO of Ford and senior executive at Boeing — reviewed the ScaleX 10-Principle Framework and described it as:

“Really phenomenal… pretty valuable on how to scale up.”

He explained how closely the principles align with the management systems used to move organisations from significant loss to multi-billion-dollar profitability.

These principles scale at every level.

Alan Mulally video first frame placeholder

Watch the 3 minute clip

What Gets Installed Inside Your Business

Elevate isn’t a content library.

It’s a structured operating rhythm implemented with support, so your business scales deliberately, not reactively.

Here’s what that looks like in practice.

1. Your Personalised 90-Day Scaling Gameplan

You don’t start with modules.

You start with clarity.

Within your first 60 days, you’ll work directly with Brendan or Claire to define:

  • Your 12-month direction
  • Your next 90-day milestone
  • The single bottleneck limiting growth
  • The execution rhythm required to remove it

You leave with a concrete 90-day roadmap, not theory.

Every 6–8 weeks, you recalibrate. Drift stops. Focus sharpens. Execution compounds.

2. Structured Implementation Modules (Delivered in Sequence)

Elevate breaks the ScaleX framework into structured implementation sessions — delivered in the right order.

Internally, we call them Trainlets.

Each session includes:

  • Clear strategic context
  • Built-in execution exercises
  • Practical templates and scorecards
  • Short implementation sprints

No guessing. No random content. No overwhelm. Just the right step, at the right time.

The framework covers:

  • Leadership Clarity and Vision
  • Lean Structure and Accountability
  • 90-day Planning and Execution cadence
  • Process Discipline and Performance Metrics
  • Proposition Strength and Growth Strategy
  • Cultural Standards that Sustain Scale

You’re not learning about scaling. You’re installing it.

3. Weekly Execution Pressure (Never Stuck More Than 7 Days)

Insight without accountability doesn’t scale.

Every week, you bring your live bottlenecks to the Weekly Jam.

Decisions get pressure-tested. Priorities get sharpened. Commitments get made.

You leave with clarity and action — not more notes. This is where momentum compounds.

4. Regular Founder Check-Ins

Your 90-day Gameplan isn’t a one-off exercise.

You’ll have structured check-ins every 6–8 weeks to:

  • Review progress
  • Reset priorities
  • Identify emerging bottlenecks
  • Re-align leadership focus

Scaling requires adjustment. This is where recalibration happens.

5. A Room of Founders Playing at Your Level

Elevate is application-only for a reason.

You’re surrounded by founders in the £500k–£3m range facing similar scale challenges.

Not beginners. Not theorists. Not passive observers.

A serious room raises standards. Isolation drops. Execution improves.

6. Tools, Templates & Performance Scorecards

Implementation is easier when the tools are built.

Inside Elevate, you get:

  • Planning templates and rhythm builders
  • Performance scorecards
  • OKR-style tracking frameworks
  • Process mapping tools
  • Proposition and positioning worksheets

Support standard: questions and blockers are responded to within 24 hours during the working week.

How Founders Typically Use Elevate

In your first 60 days:

  • Complete your Gameplan call
  • Install your first 2–3 implementation modules
  • Apply them directly to your business
  • Bring live decisions to Weekly Jam
  • Lock in your first 90-day milestone

Then repeat. Clarity → Execution → Review → Refine. That’s the rhythm.

What You’re Really Installing

You’re installing:

  • A clear direction
  • A 90-day execution cadence
  • Leadership accountability
  • Weekly decision discipline
  • A performance standard across your team

That’s what turns busy into scaleable.

Apply for Elevate (3 to 5 minutes)

We review every application. If accepted, you will be invited to book a short review call.

What You Get at a Glance

TLDR

✓ 37 Trainlets across Inspire, Orientate, Accelerate, Re-Inspire
✓ Trainlet recordings and workbooks for every step
✓ Bonus resources (curated watches, listens, and reads)
✓ Mini challenges to turn learning into action fast
✓ Personalised Gameplan call (within first 60 days, then every 6-8 weeks)
✓ Weekly Jam call for coaching, clarity, and accountability
✓ Live sessions and workshops plus a full recordings library
✓ Circle community with Weekly Jam Questions and peer support
✓ Tools, templates, scorecards, and metric guidance
✓ 24-hour weekday response standard for questions and support
Apply for Elevate

3 to 5 minutes. We review every application. If accepted, you will be invited to book a short review call.

ScaleX™ Elevate

The Founding Offer

To launch Elevate properly, we’re releasing 30 founding seats at introductory pricing.

This isn’t about discounting.

It’s about building the room properly from day one.

Founding members:

That is why:

  • Lock in preferred Lifetime Pricing
  • Help Shape the Standards and Culture of Elevate
  • Secure their place Before Public Rates Increase

Once 30 seats are filled, introductory pricing closes and Elevate continues at full public rates.

If you’ve been waiting for a structured way to scale — but weren’t ready for a £40k accelerator — this is the moment to step forward

Apply for Elevate

Founding pricing closes automatically after 30 accepted founders.

30 Seats

Introductory pricing is automatically removed once the founding cohort is filled.

Results Across the ScaleX Framework

These outcomes were achieved within the ScaleX Accelerator.

Elevate is built on the same framework and operating rhythm — simplified for independent implementation.

Snapshot: Revenue, Team & Leadership Impact

OHM Engineering (Steven McKenna)
  • Revenue: £3.5M → £8–10M
  • Team: 35 → 40
  • Leadership confidence to scale: 6 → 9
  • NPS: 10
Hutchinson Engineering (Mark Hutchinson)
  • Revenue: £9.6M → £20–22M
  • Team: 130 → 165
  • Leadership confidence to scale: 4 → 8
  • NPS: 10

Founders Installing the ScaleX Rhythm

Steven McKenna headshot
Steven McKenna

Founder, OHM Engineering

From £3.5M to £10M With Structured Scale
  • Revenue£3.5M → £8–10M
  • Team size35 → 40
  • Scale confidence6 → 9
  • NPS10

When Steven joined, OHM Engineering had grown from £3.5M to £7M over three years — but scaling required stronger structure and leadership rhythm.

Implementing the ScaleX framework created focus and helped convert growth into a repeatable operating cadence.

“ScaleX gave us structure. I’m no longer firefighting — I’m building.”

These results were achieved within the ScaleX Accelerator. Elevate is built on the same framework and operating rhythm — adapted for founders ready to implement independently.

Mark Hutchinson headshot
Mark Hutchinson

CEO, Hutchinson Engineering

Scaling From £9.6M to £21.5M With Leadership Alignment
  • Revenue£9.6M → £20–22M
  • Team size130 → 165
  • Scale confidence4 → 8
  • NPS10

Mark entered with revenue progressing from £9.6M to £18.4M over three years and needed stronger leadership alignment to sustain the next phase.

Post-implementation, the business moved into the £20–22M band with clearer direction and stronger execution discipline.

“Creating and sharing a vivid 10-year vision transformed us from a lifestyle business into a professional organisation with a roadmap for growth.”

These results were achieved within the ScaleX Accelerator. Elevate is built on the same framework and operating rhythm — adapted for founders ready to implement independently.

Angela Bennett headshot
Angela Bennett MSc, FCA

CEO, Diamond Systems
Founding Elevate Member

Clarity, Alignment & 90-Day Execution
  • Business stageSecond-generation family firm
  • Trading historyApproaching 40 years
  • Primary shiftLeadership alignment
  • Execution model90-day goals installed

Diamond Systems needed clearer leadership alignment and a stronger execution rhythm across the senior team.

Through Elevate, Angela installed structured 90-day goals, clarified senior roles, and aligned the team around a shared vision.

Recruitment became more intentional. Leadership became more accountable.

“For me, this is about focus and shared understanding. Everyone knows the vision. Everyone is clear on their role. Everyone is working towards meaningful 90-day goals.”

Apply for Elevate

Elevate only works when the standards are clear. Here is what we commit to, and what we expect from members.

This framework is built for real scaling conditions

Scaling gets messy. Markets change. Competitors move. Your team stretches. The only stable advantage is having clear principles and a repeatable operating rhythm.

Proof you can see today

Even before you read a single testimonial, you can see the delivery system:

  • The Trainlet Journey is organised by phase inside Circle
  • Workbooks, bonus resources, and mini challenges are built into the trainlets
  • Weekly Jam questions, live sessions, and recordings are part of the cadence
  • 24-hour weekday response standard is built into how we operate

See Scale X Operating Rhythm in action

Hear from a founder inside the programme

Video Testimonial
  • Supported SME founders through the ScaleX framework
  • A structured 10-principle system covering leadership, execution, growth, and culture
  • Delivered through trainlets, weekly coaching, and live working sessions inside a standards-based community
Apply for Elevate

The ScaleX Elevate Promise

Elevate only works when the standards are clear. Here is what we commit to, and what we expect from members.

We promise to

Create a customised scaling plan

Within your first 60 days, you'll have a dedicated Gameplan call with Brendan or Claire to create your personalised 90-day roadmap.

Hold you accountable to your best

We will hold you to a higher standard than you may hold yourself, while supporting your journey.

Provide monthly training

Training on scaling, leadership, team development, and operational excellence through live webinars and workshops.

Run live working sessions

We will work alongside you so progress happens in real time.

Connect you with your tribe

You will be part of a high-performance, high-support community with an always-on space for questions, progress, and wins.

Offer weekly coaching support

We will coach you every week so you are never more than 7 days away from guidance and answers.

Share practical tools and resources

Delivered in a how-to format that makes implementation straightforward.

Listen and respond quickly

We respond to questions, requests, and feedback within 24 hours during the working week.

Invite expert contributors when needed

When topics sit outside core expertise, we bring in world-class trainers.

Support your leadership team

With access to the same content and community you have.

Treat you with respect and care

We commit to integrity, empathy, and respect in every interaction.

Acknowledge mistakes and make it right

If we fall short, we will apologise and do our utmost to fix it.

Not let you off the hook

Because doing so would mean letting you down.

You promise to

Take action

Be quick to implement, quick to ask for help, and quick to share wins and lessons with the community.

Communicate openly

If something does not sit right, tell us so we can make it right.

Refer when possible

If we ask, you will try to refer peers of your calibre to join.

Stay committed

Elevate is a 14-month agreement: a 60-day Love It or Leave It period, followed by a 12 month programme. If it is not right for you, you may exit at the end of the 60 days. If it is a fit, we both commit for the next 12 months. After 14 months, it renews month to month.

Respect our community and IP

You may implement the content, but it must not be shared, reproduced, or taught outside Elevate. Respect members as peers, not prospects.

Apply for Elevate

Applications reviewed. Complete the application in 3 to 5 minutes.

Now you know the standards and the support you will get inside Elevate. The next question is simple. Is it risk-free to try?

The 60-Day Execution Guarantee

We don’t believe in selling access to content.

Elevate is built to be installed.

Commit fully for 60 days.

  • Engage
  • Implement
  • Show up

If you’ve genuinely applied the framework and it’s not delivering clarity and structure inside your business, you can leave. No friction.

But if you do the work, the momentum becomes obvious long before day 60.

Apply for Elevate

3 to 5 minutes. Applications reviewed.

Apply to join Elevate

We do not run this as a public click to buy checkout. We review applicants because the community only works when the room is right.

How it works

1

Click Apply and enter your details

Complete the 21-question application

2

Book Your Review Call

After you submit, you'll immediately be invited to book a 30-minute review call with Sef via Calendly. This is your chance to:

  • Get your specific questions answered
  • Confirm Elevate is the right fit for where you are
  • Understand exactly what your first 90 days will look like

If it's a fit, we'll show you the enrollment options and next steps. If it's not, we'll point you in the best direction instead. No pressure, no hard sell.

3

If accepted, you receive your invite to enrol

Apply for Elevate

Submit Your Application 3-5 mins. Book Your Call.

Who Elevate is for

  • Founders up to around £/$3m who want to scale with structure
  • Leaders who are ready to implement, not just consume
  • Owners who want a weekly cadence and a clear roadmap
  • People who want community standards, not noise

Who it is not for

  • People looking for a quick hack or a magic tactic
  • Founders who will not make time to implement
  • Anyone who wants a passive course with no accountability
  • People who want free advice without doing the work
Apply for Elevate

Are you who we are looking for?

Frequently Asked Questions

Why do I have to apply?

Because we protect the community. Elevate works best when members are serious, ready to implement, and at the right stage.

What happens after I apply?

After you submit the 21-question application, you will be invited to book a short call with Sef via Calendly. We will review your application before the call. On the call, we will confirm whether Elevate is the right fit and the right next step for you. If it is not, we will point you in the best direction instead.

What happens on the review call?

This is a 20-minute conversation with Sef to:

  1. Understand where you are and where you want to go.
  2. Confirm whether Elevate is the right fit for your stage and goals.
  3. Answer any questions you have about the programme.

If it's a fit, we'll walk you through the enrollment options and next steps. If it's not the right time or programme for you, we'll point you in the best direction instead. No pressure, no hard sell. Our goal is to make sure you're set up for success, whether that's with Elevate or another path.

Is this the Accelerator?

No. Accelerator is high-touch and delivered in person. Elevate is the do it yourself implementation path with weekly support, live sessions, and community.

How much time do I need?

Trainlets are designed to fit busy schedules. Most members move forward by completing one trainlet and workbook, then using the Weekly Jam to unblock and commit to the next step.

Will this work in my industry?

Yes. The framework is principle-driven and applies across business models. You adapt the tools to your context.

What topics do the trainlets cover?

The 37 trainlets are organised across the ScaleX phases (Inspire, Orientate, Accelerate, Re-Inspire) and cover practical implementation across leadership, planning, execution, growth, and culture. Examples include:

  • Psyche: The Movie Script, The Stick Man Method
  • Purpose and Vision: Ikigai, The Power of 100 Goals
  • People: Running The Right Race, Intent-Based Leadership
  • Plan: The ScaleX Navigator, The OKR Advantage
  • Process: Critical Client Flow
  • Performance: The Activity Inventory, 3-2-1 Feedback
  • Proposition: The Value Checker
  • Positive Growth Culture: Action Based Values, Raising Your Three Bars of Excellence

You do not need more hustle.

You need a scaling operating rhythm that makes growth repeatable, and a room that keeps you accountable.

Inside Elevate right now

  • Trainlet Journey organised by phase, with recordings and workbooks
  • Weekly Jam coaching and Weekly Jam Questions
  • Live sessions plus recordings
  • Tools, templates, scorecards, and metric guidance
  • 24-hour weekday response standard
Apply for Elevate Now

3 to 5 minutes. Founding cohort closes when we reach 30 members.