Season 18 – Episode 5- Bas Wouters
Bas Wouters, world-leading expert in behavioral psychology and one of only twelve Cialdini-certified trainers, reveals how understanding subconscious decision-making and simplifying customer journeys enables SMEs to dramatically increase conversions, influence behaviour at scale, and grow without relying on big budgets or aggressive tactics
Season 18 – Episode 4 -Jim Murphy
Jim Murphy, former professional baseball player and creator of the Inner Excellence philosophy, reveals how detaching from outcomes and mastering the ego allows SME leaders to achieve peak performance, clarity, and fulfillment in both business and life.
Season 18 – Episode 3- Rasmus Hougaard
Rasmus shares his journey from founding Potential Project to becoming a Thinkers 50-nominated leadership expert and author, helping leaders scale with purpose in the age of AI.
Season 18 – Allison Maslan
Allison recounts her journey from launching an advertising agency at 19 to exiting multiple ventures and founding Pinnacle Global Network.
Season 18 – Ranjay Gulati
Ranjay shares the personal and academic journey that led him to study purpose‑driven organisations and, more recently, courage.