The Importance of Effective Marketing when Scaling a Business

This week, we bring you, Michael Michalowicz, Author and Speaker from Season 5, Episode 7 of the ScaleX™ Insider Podcast.

3 Timeless Takeaways

“Never go it alone, particularly when you are alone. When you are in the very early stages, surround yourself with people that will help you.”
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“Be unabashedly yourself.”

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“Bigger is not better.”

Listen to the full episode on ScaleX™ Insider

2 Inspirational Quotes

“Marketing measurement is critical otherwise, we are left with our cognitive bias. The biggest impedence to marketing success is not knowing what marketing is working and what isn’t.”
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“Growth is achieving more results with more effort. Scaling is achieving more results through less effort.”
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1 Reflection Question

Do you monitor your marketing results?

Listen to the full episode on ScaleX™ Insider