The INSIDER PODCAST: Season 18 – Episode 3- Rasmus Hougaard

70% of Leaders Don't Know AI

With Rasmus Hougaard

What if scaling leadership wasn’t about working harder, but about developing purpose, awareness, and the right mindset? In this episode of the ScaleX™ Insider podcast, Brendan McGurgan sits down with Rasmus Hougaard — founder and CEO of Potential Project, Thinkers 50-nominated leadership expert, and author of Compassionate Leadership: How to Do Hard Things in a Human Way and More Human: How the Power of AI Can Transform the Way You Lead (Harvard Business Review Press, 2025). Rasmus joins the show to explore what it truly means to scale leadership with purpose, why human qualities are more important than technical skills in the age of AI, and how leaders can intentionally use technology to become more aware, wise, and compassionate. He shares insights on preparing today’s leaders for the challenges of tomorrow, harnessing AI as a tool to amplify human potential, and cultivating curiosity, reflection, and mindful practices to lead with greater impact and intention.

Rasmus Hougaard

Rasmus Hougaard is the founder and CEO of Potential Project, a leadership development organisation helping leaders scale with purpose and amplify human qualities. A Thinkers 50-nominated expert, he is the author of Compassionate Leadership: How to Do Hard Things in a Human Way and More Human: How the Power of AI Can Transform the Way You Lead (Harvard Business Review Press, 2025), and co-author of The Mind of the Leader. Hougaard has guided thousands of leaders worldwide to enhance awareness, wisdom, and compassion, and regularly speaks on global stages about human-centred leadership in the age of AI.

During our conversation, Rasmus shares his journey from founding Potential Project to becoming a leadership expert and author. He explains why human qualities outweigh technical skills in today’s AI-driven world and explores how leaders can intentionally use AI to amplify decision-making, strengthen human connection, and scale leadership with purpose. He also highlights mindfulness, curiosity, and reflection as essential tools for effective leadership.

Connect with Rasmus Hougaard

– LinkedIn: linkedin.com/in/rasmushougaard

See all ScaleX™ Insider episodes here!

 

scalex™ INSIDER PODCAST

Recommended episodes of the ScaleX™ Insider Podcast

VIEW ALL EPISODES

Season 18 – Episode 5- Bas Wouters

Bas Wouters, world-leading expert in behavioral psychology and one of only twelve Cialdini-certified trainers, reveals how understanding subconscious decision-making and simplifying customer journeys enables SMEs to dramatically increase conversions, influence behaviour at scale, and grow without relying on big budgets or aggressive tactics

Season 18 – Episode 4 -Jim Murphy

Jim Murphy, former professional baseball player and creator of the Inner Excellence philosophy, reveals how detaching from outcomes and mastering the ego allows SME leaders to achieve peak performance, clarity, and fulfillment in both business and life.

Season 18 – Episode 3- Rasmus Hougaard

Rasmus shares his journey from founding Potential Project to becoming a Thinkers 50-nominated leadership expert and author, helping leaders scale with purpose in the age of AI.

Season 18 – Allison Maslan

Allison recounts her journey from launching an advertising agency at 19 to exiting multiple ventures and founding Pinnacle Global Network.

ScaleX™ 3-2-1 Newsletter

Get the latest Insights to scale your business

For insights, fresh thinking and resources on scaling with purpose:

  • The latest insights to scale your business
  • Updates for podcasts and articles
  • Offers for products and services

By clicking Sign Up you’re confirming that you agree with our Terms and Conditions.

Are you ready to start your
Simple Scaling journey?

Discover our ScaleX™ Accelerator programme and find out how we could help you unlock your future potential.