Chad Jenkins
Chad Jenkins is the founder and CEO of SeedSpark, a technology solutions company in Charlotte, North Carolina. With a track record of building and leading more than forty high‑growth companies across North America, he is best known for his growth frameworks Remove the FILM™, Just Add a Zero™ and the icVCR Growth Method, which helps businesses identify and leverage their vision, capabilities and reach. Chad is also the author of Friction Fuel and Just Add Zero and a passionate advocate for structured collaboration to unlock hidden opportunities.
Dean Jackson
Dean Jackson is a marketing strategist and co‑host of the long‑running I Love Marketing podcast. A lifelong student of marketing, he fell in love with the discipline at a young age and has spent his career using marketing as a lever to build a lifestyle of freedom and fun. Dean is known for creating simple frameworks that help entrepreneurs focus on what matters most, including the VCR formula—Vision, Capability, Reach, which encourages business leaders to align what they see, what they do and who they reach when scaling.
Together with Brendan, Chad and Dean break down each component of VCR. They explain how to craft a compelling vision that guides every decision, how to inventory your existing capabilities and uncover hidden talents, and how to expand your reach without a massive marketing budget. The trio explore practical steps SME founders can follow to assess and strengthen their vision, utilise “collaboration currency” to amplify capability and reach, and prioritise which component to develop first when resources are limited. Chad shares real‑world examples of applying the VCR framework with SeedSpark clients, while Dean reveals mindset shifts that help leaders embrace collaboration instead of going it alone. They discuss metrics that signal the reach component is working, common stumbling blocks when stretching beyond your current VCR balance and when to bring in external partners or mentors to shore up weak areas. Listeners will leave with two action‑oriented steps to start auditing their business through the VCR lens and the inspiration to build partnerships that turn vision into reality.
Connect with Chad Jenkins & Dean Jackson
– Chad Jenkins Website: seedspark.com
– Chad Jenkins LinkedIn: linkedin.com/in/chadtjenkins
– Dean Jackson Website: deanjackson.com
– Dean Jackson LinkedIn: linkedin.com/in/deanjackson