The INSIDER PODCAST: SEASON 15 – Episode 5

AI is Replacing You - Here's How to Survive

With Aaron Ross

In this episode of the ScaleX Insider Podcast, host Brendan McGurgan engages in a compelling conversation with Aaron Ross, best-selling author of Predictable Revenue and From Impossible to Inevitable. Known as the pioneer of Cold Calling 2.0 and a key figure in scaling Salesforce’s revenue, Aaron shares powerful insights on creating predictable growth, building self-managing sales teams, and unlocking hypergrowth strategies for B2B businesses. Discover how to simplify lead generation, optimise your marketing funnel, and find your niche while ensuring you love what you do and increase profitability. Whether you're a startup founder or an established business leader, this episode is packed with game-changing sales and marketing strategies.
Aaron Ross

Aaron Ross

Today, we’re joined by Aaron Ross, best-selling author of Predictable Revenue: Turn Your Business into a Sales Machine with the $100 Million Best Practices of Salesforce.com, often referred to as “The Sales Bible of Silicon Valley.” This book has topped Amazon’s telemarketing list for many years, transforming how businesses scale their sales operations.

Aaron’s follow-up book, From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue, reveals the hypergrowth strategies behind companies like Zenefits, which skyrocketed from $1 million to $100 million in two years, Salesforce.com, the fastest-growing multibillion-dollar software company, and EchoSign (now Adobe Document Services), which scaled from $0 to $144 million in seven years.

As the founder of Predictable Revenue, Aaron helps B2B companies triple their sales growth and create self-managing teams. His consulting has guided organizations like Oracle, Acquia, and Responsys. Notably, while at Salesforce, Aaron developed the revolutionary Cold Calling 2.0 process, contributing $100 million in incremental revenue.

Contact Aaron via:

Website – The Sales Development Experts – Predictable Revenue

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