BJ Fogg
Our guest for this episode of the ScaleX Insider is Dr. BJ Fogg, is the Founder and Director of the Behaviour Design Lab at Stanford University. As an Adjunct Professor specialising in Health and Human Performance, Dr. Fogg is renowned for his pioneering work in behaviour design, teaching industry leaders how to apply his models and methods to drive positive change.
Dr. Fogg’s groundbreaking research, cited over 20,000 times, has influenced fields ranging from persuasive technology to mobile health. He is the author of the influential book Persuasive Technology, which sparked a global conference on the topic, and is also the bestselling author of Tiny Habits. His former students have gone on to co-found Instagram and advocate for ethical tech use through the Center for Humane Technology.
Join us as Dr. Fogg shares his insights on behaviour design, the future of technology, and fostering positive habits for a healthier world.
Contact BJ Fogg:
Website: https://www.bjfogg.com