Alexandra Watkins

For nearly two decades, Alexandra and Eat My Words have been the go-to experts for creating love-at-first-sight brand names, with clients ranging from household names like Amazon to industry giants like Xerox. Her impressive portfolio boasts iconic names such as the Wendy’s Baconator, the Neato robotic vacuum, and the Church of Cupcakes. One of her recent triumphs includes naming Plenty, a vertical farming company recognized as one of the Top 100 Most Influential Companies by Time Magazine. Alexandra’s journey into the realm of naming began when Gap entrusted her to develop names for their debut line of body care products. She then leveraged her unconventional naming style to secure a position at Landor via a Match.com date, kickstarting her illustrious career in branding and naming. This eventually led her to establish Eat My Words, where she has generated thousands of names across various industries, from snacks to software. Beyond her prolific career, Alexandra is a sought-after speaker known for her engaging presentation “How Not to Nayme Your Startup.” She has graced stages at prominent conferences including Startup Grind, Endeavor, and Collision, as well as esteemed academic institutions such as Stanford University and UC Berkeley. Join us as Alexandra shares her invaluable insights on mastering brand naming, avoiding common pitfalls, and creating brand names that resonate with audiences worldwide.

eatmywords.com