In this episode, I had a fascinating conversation with Adam Coffey, CEO, Board Member, CEO Coach, #1 Best Selling Author (x3), Global Educator, Top 1% Speaker & US Army Veteran. We talked about a range of topics including, the top three rules you need to know for success in business, the different types of private equity firms you need to know, why you need to know the 30, 20, 10 rule, things you need to know when choosing a private equity partner, how to increase your profits for success, why you need to know how money works, why businesses do not need to fear private equity, how to plan for success when working with private equity, how to build a successful business, the power of private equity creating successful businesses, the truth about fired CEOs that you need to know, what you need to know about partnering with private equity, why success in business leads to self-limiting beliefs, how to maximise private equity partnerships for wealth creation and so much more…