In today’s episode I chat with Mac Lackey, an American entrepreneur who has started, scaled, and sold six companies. In today’s conversation we talk about, why you need to see your business through a buyers eyes, why you need to sell your business on value and never on financial multiples, how to create an irresistible story with selling your business, you need unshakable conviction to be successful, the story you need to tell to sell your business, why you need to surround yourself with smart people, the three things you need to know to sell your business, why you need an irresistibly great story to sell your business, why you need to have work life balance to be a success, why you need grip people to scale your business how to make it easy to sell your business, the things that make your business unattractive to buyers and more…