In this episode of the ScaleX Insider Podcast, I had a fascinating conversation with Alexander Osterwalder, the incredible, visonary Founder & CEO of innovation boosting agency, Strategyzer. As a master of creating demand to exceed the supply of businesses through innovation strategies, our conversation brought a range of topics that SME leaders globally can use in their businesses including; -How to do innovation the right way -How to avoid dying as an efficient business -The biggest mistakes you make in entrepreneurship and innovation -What is a value proposition and why you need one -Why you need to define your own success -Why you need artificial intelligence for business growth -How to get the most out of artificial intelligence -Why you need a breakthrough coach -The one thing that leads to the death of innovation -How you can create real value for your customers -Why you need to develop recurring revenue streams for success -Why you need to go fast to be innovative in business -Why you need to stop asking customers for solutions -Why you need to kill ideas that don't work fast -Why businesses need AI technology to drive down costs -Why you need to understand customer pains and gains