SCALEXâ„¢ PURPOSE WORKBOOK
Mould Your Purpose
A strong purpose is present and critical to every scaling story and successfully scaling businesses have moved their purpose from the periphery of their strategy to its core. Here, with committed leadership and financial investment, they use it to generate sustained profitable growth, stay relevant in their rapidly changing world and deepen ties with their stakeholders. Answer the questions within this guide to define your compelling purpose, enabling your team, your customers, partners, suppliers and all stakeholders to engage in meaningful work and operate on a whole new level.