Simple Scaling: 10 Proven Principles to 10x Your Business
IN CLEAR, UNAMBIGUOUS PROSE, the ten principles within these pages offer all the knowledge you need to achieve scale—from developing a scaleup psyche to establishing your purpose, sourcing the right people, planning, and implementing repeatable performance to fuel 10x growth.
This comprehensive, down-to-earth guide will walk you through each stage of the scaling process in one elegant, integrated framework, showing you how to overcome all the challenges you’ll meet along the way. If you want to scale your business, SIMPLE Scaling is your source code.
Written by business leaders who have been there and done that, it’s the only book you need to beat the odds.
It is a rare book which combines rich wisdom with practical ideas, delivered in an entertaining and accessible way. This book will inspire and guide you.
Professor Damian Hughes, International Speaker
It doesn’t matter what your sector is. SIMPLE Scaling tells you all you need to know about how to scale your business.
JEVON MCCORMICK, President and CEO at Scribe Media
About the Authors
Brendan McGurgan
Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.
Claire Colvin
Claire is a global talent and organizational development leader. In her twenty-three-year career, she has worked alongside leaders, entrepreneurs, and founders, helping them to enable rapid business growth through people. She is deeply fascinated by and expert in the powerful role of team dynamics in achieving business success. Defining herself as “a business leader with expertise in people,” Claire understands the challenges facing SMEs, in particular the skills and solutions needed to scale. These skills have been honed by her time as global talent director on the board of a highly successful scaling SME. Prior to that, she spent fifteen years with an award-winning, indigenous technology SME that operated in a highly competitive environment and achieved 30 percent growth year on year. Claire is a co-founder of Simple Scaling. She helps her customers optimize their business growth through their people. With a strong focus on humanizing the workplace through effective leadership, Claire helps her customers create people-centric structures and built environments to enable them to build world-class teams inspired and fuelled by a shared vision.
As a leader, a manager, or an entrepreneur, SIMPLE Scaling is THE book to start your scaleup journey with. Brendan and Claire have compiled a book that pragmatically covers the key principles from business leaders who have been there and done it. It’s in my ‘best of’ library.
SEBASTIEN TONDEUR, Chief Executive Officer at MCI Group
If you want to take your enterprise to higher levels of success and prosperity then SIMPLE Scaling: 10 Proven Principles to 10x Your Business is the manual for you! In this engaging, energizing and practical book Brendan McGurgan and Claire Colvin provide the recipes and techniques you need to grow.
Michael J. Gelb, Author, How to Think Like Leonardo da Vinci